Our Story

We are Belle Fleur & Co.

Our story is one of love, passion, support and self-care.

At Belle Fleur and Co, we believe that self-care is not just a luxury, but a necessity. Founded by a passionate team dedicated to promoting mental wellness and emotional balance, our black-owned luxury candle brand was born from the desire to create a space where self-care meets mindfulness.

Our journey began in the heart of our community, where we recognized the need for products that celebrate both heritage and holistic well-being. Inspired by the rich traditions of self-care in Black culture, we set out to craft candles that not only illuminate your space but also uplift your spirit.

Each candle is meticulously hand-poured using natural, eco-friendly ingredients, infused with thoughtfully curated scents that evoke comfort, joy, and tranquility. We understand that the act of lighting a candle can transform a moment, offering a sanctuary in the chaos of everyday life. With this in mind, our collections are designed to cater to various moods and intentions—whether you seek relaxation, inspiration, or a moment of reflection.

Beyond just candles, we are committed to fostering a community centered on mental health awareness and self-love. A portion of our proceeds supports initiatives that promote mental health resources and education, particularly within underserved communities. We aim to ignite conversations, reduce stigma, and empower individuals to prioritize their well-being.

Join us on this journey of self-discovery and empowerment. Together, we can create a brighter, more mindful world—one candle at a time. Light up your space, nourish your soul, and embrace the beauty of self-care with Belle Fleur and Co.